Contentmarketing

Supercalifragilisticexpialidocious is the word that comes to mind upon finishing ‘Everybody Writes’. This book – written by Ann Handley – is based on the belief that everyone can be a good writer and that even the best can and should still learn. Talent isn’t involved as much as you’d think. It seems like a bold statement, but the way to ridiculously good content is all about … [Lees meer...] overWhy ‘Everybody Writes’ is a must read

The world is changing at an excruciating pace. With it, marketing and sales need to change as well. Slow but steady, companies are shifting from a company-centric approach to a customer-centric approach. The latter is called inbound marketing. For you who do not know it, Hubspot offers free courses! Here’s what I learned in a nutshell. Inbound marketing? Let’s start with … [Lees meer...] overKey facts from Hubspot’s Inbound Marketing Course

Anno 2018 is er een vorm van marketing die steeds meer aan belang wint: content marketing. Het aloude pushen van de afgelopen eeuw werkt al even niet meer. Pullen is het nieuwe cool. En daar is geen betere manier voor dan een goede en sterke content marketingstrategie. Beginnen doen we zoals altijd bij de basis. Wat is content marketing? Het is een manier van reclame maken, … [Lees meer...] overContent van je content marketing?